Research Interests
Awards & Recognitions
- Apparel Fit/Sizing related to the Use of Innovative Technologies
- Information Processing and Decision Making
- Electronic Word-of-Mouth and Interpersonal Communication
- Online Retailing (E-commerce/M-commerce)
Awards & Recognitions
- L'Oreal Professorship in Creativity Marketing Award on Beauty & Marketing (2018)
- Paper of Distinction Award - Merchandising, Visual, and Promotion Track (2014) -- Shin, E., & McKinney, E. Investigating Online Reviews of Formalwear Rented Online: Information Generated by Female Consumers in Rent the Runway Sites. International Textile and Apparel Association 2014.
- Nominated for Paper of Distinction Award - Textile and Apparel Industry/International Track (2011) (Note: Awards were not given this year) -- Kamm, C., Shin, E., & Karpova, E. Comparative Advantage of the United States and South Korea in Manmade Textiles. International Textile and Apparel Association 2011.
