Research Interests
Awards & Recognitions
- Apparel Fit/Sizing related to the Use of Innovative Technologies
- Information Processing and Decision Making
- Electronic Word-of-Mouth and Interpersonal Communication
- Online Retailing (E-commerce/M-commerce)
- Product Development using Innovative Technologies (e.g., 3D body scanner, Vstitcher, CLO, and etc.)
Awards & Recognitions
- 2021 Emerald Literati Award - Outstanding Paper Award (2021). Journal of Fashion Marketing and Management. Emerald Publishing.
- L'Oreal Professorship in Creativity Marketing Award on Beauty & Marketing (2018). 2018 Global Marketing Conference at Tokyo.
- Paper of Distinction Award - Merchandising, Visual, and Promotion Track (2014). International Textile and Apparel Association.
- Nominated for Paper of Distinction Award - Textile and Apparel Industry/International Track (2011) (Note: Awards were not given this year). International Textile and Apparel Association.
